Skoda Auto India announced yesterday that it has received 10,000 bookings for its recently launched Kushaq SUV in the country. Skoda also announced that the automatic Style variants will now include six airbags and a Tyre-Pressure Monitoring System for an additional price of Rs.40,000.
The Czech automaker in charge of the Volkswagen Group’s India 2.0 programme has also stated that Kushaq is driving its monthly sales. The mid-sized SUV has contributed to the car brand’s increased sales in the country.
To increase the appeal of the Skoda Kushaq, the automaker has decided to add six airbags and TPMS to the SUV’s 1.0-litre and 1.5-litre automatic Style variants.
Talking about the sales milestone, Zac Hollis, Brand Director, Skoda Auto India, said that despite unprecedented pressures caused by the coronavirus pandemic and the supply challenges, Skoda has crossed the 10,000 bookings milestone for the Kushaq. “The Kushaq was made keeping in mind what matters most to customers, and it is a matter of pride for us that the car is finding its way to many Indian homes. 2021 is special for us because we complete two decades of operations in the country. We have been successful in providing an unparalleled value luxury proposition and the launch of Kushaq has really accelerated the ambitions of the Skoda brand in India,” he further added.
Skoda is placing a large bet on its new products to boost sales in India. Among these new models are the Octavia sedan and the Kushaq SUV. Kushaq has captivated buyers’ attention and has sold like hotcakes since its introduction.
Skoda India sold 3,829 passenger vehicles in the domestic market in August this year. Last month, the automaker saw a 282 per cent increase in sales compared to the same month a year ago, when it sold 1,003 units.
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