Maruti Suzuki True Value, India’s most trusted single-stop destination for buying and selling quality pre-owned vehicles, celebrates the sales of 4 million pre-owned cars. Maruti Suzuki has set up a network of independent True Value outlets across the country to ensure efficiency, reliability and hassle-free pre-owned car purchase and sale experience. Maruti Suzuki updated its True Value outlets in 2017 in line with industry trends, providing a seamless combination of online and offline car purchase experience. With this shift, a new and inclusive perspective has been developed that fits the profile of our clients, offering the most simplified way to maximize customer experience.
Speaking on the success, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “The pre-owned car market in India is highly unorganized and there are very few players providing safe, reliable and transparent buying and selling experience to buyers. True Value was setup to overcome these issues and ensure that buyers of pre-owned car get the same experience as new car buyers. These outlets are digitally integrated through website and app so that customers can access details of all the cars available at True Value outlets from the comfort of their home. Our focus is to offer quality cars, refurbished and certified with the assurance of warranty. The record of over 4 million True Value pre-owned car sales stands testament to our customers persistent support and love for the brand”.
True Value has extended its pan-India scope with a vast network of over 550 outlets spread across 268 cities after foraying into India’s pre-owned car market in 2001. It redefined the pre-owned car market by offering buyers of used cars a healthy, reliable and hassle-free buying experience. True Value Certified vehicles come with up to 1 year warranty and 3 free services with a comprehensive 376 control quality assessment, refurbishment and certification process.
True Value ensures a coherent experience for all car-buying and selling services under one roof, along with a large range of used vehicles and services such as insurance, finance and accessories. By scheduling a home appraisal appointment from the True Value website or app, customers can also sell their car to True Value via a channel-based network.
Using an AI-based scientific pricing engine and hassle-free documentation, True Value conducts a complete digital assessment to provide maximum transparency. For almost 3 years, Bollywood actor Rajkummar Rao has been True Value’s brand ambassador, depicting brand values of professionalism, simplicity and reliability. It is these values that have made Maruti Suzuki True Value become a trusted pre-owned car destination, whether it is buying or selling pre-owned vehicles, which makes their customers’ lives easier.
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