Continuously setting new benchmarks in the car buying experience, Maruti Suzuki’s premium retail network NEXA improved its participation in Maruti Suzuki’s total sales. Maruti Suzuki NEXA has dominated the market with over 1.3 million of sales in over five years of its launch. The Nexa range of vehicles has been contributing to Maruti Suzuki’s overall volumes substantially as it added 2.3 lakh units to the overall sales last year. The Maruti Suzuki Baleno has become the bestseller from the Nexa range, but models like the S-Cross petrol and new Ignis that were updated last year are also adding to the volumes. A record increase of 104% sales was witnessed by Maruti Suzuki in the last year while 27,000 Ignis cars were sold by the company.
Speaking on the achievement, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Nexa, driven by the philosophy of ‘Create.Inspire’ was launched in 2015 to offer a premium automotive retail experience to Indian customers through a world of ingenious innovation, exclusivity and inspiring experiences. We are proud to announce that Nexa continues to maintain its leading position as the 3rd largest automobile brand in India. It helped us attract new set of customers who were earlier not considering us. This is evident from the fact that pre-determined buyers for Nexa cars have increased from 26 percent to over 50 percent in FY’2021. Over the years its share of contribution to total sales has enhanced from 5 percent to 19 percent in FY 2021.”
In 2015, Maruti Suzuki started outlets for Nexa with the S-Cross crossover and in just one year, the Baleno premium hatchback was introduced. The Baleno brand is going strong as it crossed over 8 lakh unit sales of the model so far. The Ignis was launched in 2017. It now dominates 5.2% of the market share in the premium hatchback segment. The carmaker received help from the XL6 that went on sale in 2019, to achieve a 58% market share in the MPV segment.
Get more stuff like this
in your inbox
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.