Kia Motors India debuted in India in August 2019 and has emerged as a force to be reckoned with with just three cars on sale in the last 17 months. The Seltos SUV was its first offering in India, followed by the October 2020 launch of the Carnival luxury MPV and the Sonet sub-compact SUV. As such, on Monday January 25, 2021 the Korean car manufacturer revealed that it had achieved wholesale domestic sales of 200,000 units.
For Kia in India, the Seltos really set the ball rolling and mounted a big challenge to Hyundai Creta in the mid-size SUV market. Stylish design, a feature-packed cabin and a long list of variants helped the SUV`s sales gain traction.
Carnival MPV came in next – early 2020 – and while by Kia’s own admission it was not intended to be a mass-market player, it managed to demonstrate what the car manufacturer is capable of.
Even though it entered the highly competitive sub-compact SUV market, Sonet was the real firecracker. That it was introduced in 2020 during the festive season and that it gained from the success of Seltos is a secure assumption. But the vehicle also carried a lot of its own strengths and has some segment-first features, as well as petrol and diesel engine options, and an iMT transmission which further helped its case.
Kia also stresses that its cars have benefited from providing new features like UVO. Cars compatible with UVO mobile connections makeup 53% of the overall sales of the brand and on Indian roads there are over 106,000 such units.
With its plans to capture a bigger market share, the Korean car maker could just be warming up. Although Kia has stressed the need to widen the sales and post-sales network in India, there is also a lot going on internationally. The new logo, slogan and Plan S strategy emphasize tailored mobility solutions in various markets, as well as a drive towards electric mobility.
Also see – Kia Seltos Colours
Also see – Kia Sonet Colours
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