Hyundai N-Line Brand To Enter the Indian Market

In an aggressive bid to cash in on World Rally Championship success, Hyundai is bringing the N brand to India. Also aiming to make high-performing, fun-to-drive automobiles accessible to the wider population, Hyundai is joining up with Skoda, Ford, and Volkswagen in a strategy that’s on the current trend.

Hyundai-i20-N-Line

The i20 N-line models are expected to be launched around June 2021. The N in the moniker comes from Hyundai’s R & D facility in Namyang, as well as the company’s European Technical Centre in Nürburgring, Germany. Erstwhile BMW M Division head Albert Biermann heads the N-line.

N-Line vehicles have enjoyed much approbation in technical and popular circles in the UK  and Germany. The company is positive the same performance will be repeated here. 

The car in its Indian avatar will have suspension modification, as also snazzy re-designs and refurbishments. More evolved, full-fleshed out N-Line cars also planned for the launch, will be endowed with a high-performance engine, superior brakes, upgraded springs. A newer chassis will add to the overall tough look. Hyundai has taken inspiration from WRC’s success. Indian drivers can find themselves inside rally-standard, resilient models and the company is pledged to bring this all at a comfortable level of affordability. 

Powered by a 120 bhp engine under the hood, the i20 N-Line with its 1-liter turbo-petrol engine and tweaked suspension will give competitors a run for their money. This will be the first car from the Hyundai N-Line series to launch in India. The way the exhaust sounds will be re-done, too. The performance oriented i20 N-Line variant is expected to cost around Rs. 12 lakh.

Hyundai-i20-N

The import of 204 bhp i20 Ns under the 2,500 car quota scheme is also being considered. Hyundai wants to up their game and will be offering the imported cars anywhere between Rs. 25-30 lakhs. Following the assessment of possibilities here in India, the company might set up a local assembly. In doing so, they will be following in the footsteps of the Mercedes Benz AMG (the 43 series). Nios, Elantra, and Venue will also see the launch of their N avatar this year.

Source

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