Ducati at Expo 2020 Dubai with the world preview of the DesertX

The DesertX will be unveiled to the public on 9 December, at the same time as the digital Ducati World Première, which will be broadcast on the Ducati website and on Ducati’s YouTube channel, in the presence of Emilia-Romagna Region President Stefano Bonaccini and Francesco Milicia, Ducati VP Global Sales and After Sales. The event will take place at the Dubai Opera, which is located at the foot of the iconic Burj Khalifa Tower.


Ducati, along with all of the Emilia-Romagna Motor Valley’s brands, will be present at Expo 2020 Dubai to represent the excellence of Made in Italy in the car and motorcycle sectors. The DesertX’s world premiere is part of a programme to promote the realities of the Motor Valley in an international context, telling the storey of Italian automotive and motorcycle tradition.

Matter of fact, on December 9th, an interesting round table will be held in which representatives from the Motor Valley brands present in Dubai will have the opportunity to meet with guests and the press in order to promote Motor Valley, the Italian system, Emilia-Romagna, and the entire regional production sector on an international level.

The Motor Valley’s cars and motorcycles will then be on display at the Dubai Opera throughout the day, to be admired and photographed by all Expo participants and journalists.

The following day, December 10, the Motor Valley brands’ dream cars and motorcycles will take part in a parade from Dubai to Abu Dhabi, where the final round of the Formula One World Championship will be held over the weekend.

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