Within a week of the brand’s launch in India, Citroën is continuing its announcement with pre-owned car business, in partnership with the leading online portal, Cardekho. This partnership represents one of the first step towards offering ATAWADAC experience to our customers.
Roland Bouchara, Senior Vice President Sales & Marketing, Citroën India, Mr. Amit Jain, CEO & CoFounder, CarDekho were present at the event to launch the partnership between Citroën & CarDekho. Mr. Joel Verany, Vice President Sales & Network Development, Citroën India and Mr. Abhishek Gautam, COO Auctions, CarDekho signed the MoU for Pre-Owned Trade-in partnership.
Commenting on the new partnership, Mr. Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, said, “With the launch of the Citroën brand in India, we are planning to reinvent automotive distribution with omni-channel customer journey to deliver ATAWADAC (AnyTime AnyWhere AnyDevice AnyContent) experience to customers. The key to successful digital transformation for a car manufacturer is to offer seamless experience by personalised digital sales and service processes for the customers. Pre-owned cars are a mobility solution for many customers in India, and we will expand our presence in the market to achieve the ambition of becoming the customers’ preferred mobility solution. We are confident that in Cardekho, we have found a strong, dynamic partner to provide a value proposition for the customers in the Indian pre-owned car market.”
Sharing his views on the partnership and pre-owned car business, Mr. Amit Jain, CEO & Cofounder, Cardekho, said,“Cardekho is one of the trusted and widely used platform in the world, with an unrivalled offering of personalised services for buying and selling used cars in total security and at the best price, thus guaranteeing complete satisfaction to the customers. The pre-owned car market is tipped to grow rapidly in the next few years. We are proud to partner with one of the prominent French automobile company and together, we will ensure that ATAWADAC experience is delivered to our customers, looking for the best solutions in the pre-owned car market.”
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