The new 2020 Hyundai Creta was launched on March sixteenth and within the first two months since its launch announcement, the Korean car maker has managed to garner 21,000 bookings for its popular SUV.
In a recent interview with Autocar Tarun Garg, Director – Sales, Service and Marketing, Hyundai Motor India revealed that bookings are consistently streaming in through Hyundai’s online retail channel. Garg stated that orders have increased by fifty percent from the 14,000 customer bookings received at the time of launch. However, with the nationwide lockdown coming into effect just a week after the Creta’s launch date has dampened spirits in the initial months of the market debut, which are usually the biggest on sales.
Hyundai Motor India Limited has managed to hand over the keys of the 2020 Creta to more than 1,000 customers, with around 6,000-7,000 units of the model stocked at dealerships, awaiting deliveries post relaxation of lockdown measures. The company announced a waiting period of eight weeks at the time of launch. But since, Hyundai has recently resumed production at its Tamil Nadu plant the waiting period could change.
The 2020 Hyundai Creta comes with three engine options – a 115hp, 1.5-litre petrol mated to a manual and a CVT automatic transmission; a 115hp, 1.5-litre diesel coupled to a manual and torque converter auto gearbox and a 140hp, 1.4-litre turbo-petrol with only a DCT automatic transmission. The 2020 Creta is available in five trim levels – E, EX, S, SX, SX (O) – and introductory prices are pegged at INR 9.99-17.20 lakhs (ex-showroom, India).
Garg also mentioned that 56% of the bookings have been received for the oil-burner (diesel) variants, with the 1.5-litre petrol variant bagging 30% percent of the orders and the 1.4-litre turbo-petrol engine, which is only available in the top two trims, accounting for the remaining 14%.
Despite the fact that numerous auto manufacturers are rearranging their engine line-ups for the new BS6 norms, Hyundai is extending its powertrain options over its entire range by introducing smaller capacity turbo charged petrol engines. It is also enthusiastic about diesels, particularly in a market that has seen big brands like Maruti Suzuki, Renault-Nissan and Skoda-Volkswagen leave that space. The Korean auto giant accepts that even if the price difference between petrol and diesel fuel diminishes, interest for diesel powered cars will stay because of advantages like higher fuel efficiency and a torquier performance.
Despite many expecting the markup in BS6 diesel vehicle prices to affect their market share, Hyundai stands to gain from some of its competition vacating this space altogether. “Even if the diesel market goes down and we are able to take the lion’s share, the overall volumes will only go up as far as Hyundai is concerned. Our diesel penetration continues to go up,” explained Garg.
The 2020 Creta rivals the likes of the Kia Seltos, Nissan Kicks, MG Hector and Tata Harrier in the domestic market.
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