Tata Motors initiated a mega-delivery event at Delhi-NCR and delivered 100 Safari SUVs on a single day. The company received an immense response in the market since the launch of the new Tata Safari.
The model is available at starting price of Rs. 14.69 lakh, ex-showroom (Delhi). The company revealed the Royal Blue and Orcus White are the most preferred paint schemes on the 6/7-seater SUV and a majority of the customers have chosen the top-spec XZA+ trim.
The Tata Safari is based on the same OMEGARC platform derived from the D8 architecture of Land Rover. It is similar to its 5-seater sibling, the Harrier but is the brand’s latest model to receive the Impact 2.0′ design language.
Tata Motors also registered a PV sales growth of 9% during the YTD FY21 period in the Delhi-NCR region. The passenger vehicles sales of Tata Motors has also clocked over 23,000 units of sales consistently since October 2020. The ‘New Forever’ philosophy of the brand has been responsible for the rising demands of Tata products as per several reports.
Ritesh Khare, Zonal Manager, North, Passenger Vehicles Business Unit, Tata Motors said, “We are elated to see the response coming in for the all-new Safari. The delivery of 100 Safaris on a single day is proof of the same. Built on the successful OMEGARC which is derived from the legendary D8 platform, this vehicle is the perfect combination of good looks and power without compromising on the drive and ride quality.”
“With its plush interiors, state-of-the-art connectivity, premium features and competitive pricing, we are confident that the Safari SUV will continue luring everyone’s hearts in the days to come,” he added.
Although the Tata Safari offers a stylish design, feature-packed cabin and strong performance, it still has to compete against the likes of the MG Hector Plus and the upcoming Hyundai Alcazar.
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